What Scandi fashion mamas wear through winter

The cosy, neutral beige and latte theme is here to stay, especially when it comes to Scandi maternity style. Why do so many fashion mamas in the Northern Hemisphere embrace this look? Well for one thing, it makes you feel good. Studies show that wearing calming colors can actually impact your mood. When you’re feeling a little cold, stressed or just vibing Hygge, dressing in calming and warm colors can drastically soften your vibe. From matching sets to Uggs to thick, lush wool coats and beanies, it’s all about those textures, blended colors and calm girl aesthetic.

The snow and charcoal city look from @aagistyle

The matching white set complete with beanie and gloves is an instant easy and chic hit for Scandi maternity style. Rug up in your charcoal wool coat for an instant elevated look. Pair with sneakers or Uggs if it’s really cold. Pair with a monogrammed bag for a change of pattern and to liven up the outfit a bit without getting too crazy.

The snow and charcoal city look from @georgia_patient

A bodysuit is a great way to instantly boost your confidence, especially when it comes in black. For the ultimate cosy fit, pair Uggs and a grey matching coat and beanie for a more coordinated take like fashion mama @georgiapatient. Pair with matching black bag. We love the Bottega but there are plenty of dupes out there. Just make sure you pack enough snacks!

Brown and creams like @heatherpoppie in the snow

Brown, white and cream go together like hot chocolate and an open fire. The trick to looking elevated with such a simple outfit is to mix textures. Here we have a ribbed beanie, soft leggings and puffer jacket. Keeping everything neutral but playing with the fabrics can make a huge difference.

Simple, oversized white everything like @jennasiasi

@jennasiasi is known for her understated, elevated Scandi style. She’s often found wearing the most divinely simple but high quality pieces, like an oversized batwing tee. We recommend buying whatever oversized white tee you like in an extra large size compared to what you’d normally wear, while enjoying swimming in something cool and comfortable for the warm indoors.

Quiet Scandi maternity style luxury at home like @marcelies

Have you heard of the quiet luxury trend? It’s minimal, understated and yet screams luxury, whether in the quality of what you’re wearing or the cut and style. One dress I always find makes every mama look luxurious in the rib knit midi. Here is the perfect display: a perfect length, light rib midi paired with a gorgeous thick knit cardigan. And that’s about it. Soft, minimal and stunning. Here are some splurges and steals below.

The matching set like rianne.meijer for casual Scandi maternity style

We are SO lucky to live in this fashion era. Who would have thought the comfiest ever outfit would also be literally the hottest, especially amongst the fashion mama set? I don’t know about you but I feel 100% confident walking around in my sweats and for good reason: it’s 10/10 stylish. The trick here is to match the set, though. Note to self. Oh, and sneakers are your BFF.